Our story

OUR VISION

Our concept is simple : ethical fashion & lifestyle.

Moroccan Touch is dedicated to creativity, ethics and solidarity :

REVIVE - SUSTAIN - EMPOWER

We are a hybrid destination between tradition and modernity…

HANANE & KENZA

Hanane is designer, Kenza is architect,

mother/daughter team dreamed about this very special concept together. Inspired by their

travels, passions they gathered in their concept store all their crushes.

Their wish ? create a place where we can meet,

share, a space full of love and light, positivity, a place that gathers together.

Sustain artisans, pay tribute to their arts, develop craftsmanships and small businesses.

THE BRAND

Through the combination of its modern cuts and finishing touches and embroideries sourced

from the Moroccan fashion heritage, the brand embodies the bohemian chic lifestyle. A wide range of timeless and comfortable

pieces including kaftans, jumpsuits, dresses, capes, ponchos kimonos,

and beach tunics are offered throughout the year.

The uniqueness of the brand comes from the continuous reinterpretation of traditional craftsmanship into modern and fashionable pieces.

The designer gives a new breath to the techniques

of handmade embroideries once only used for traditional kaftans.

The story of Moroccan Touch began in 2005, at a fashion show with the design of pieces inspired by the

Moroccan Haute Couture, but pieces that would still remain modern and easy to wear

by women today. The fashion show meets incredible success.

For Hanane Berrada Imani, the designer, the brandname

« Moroccan Touch » comes immediately to mind.

Moroccan Touch exposes its collections at WHO’S NEXT,

in Paris. The brand now exports to

France, Spain, Switzerland,

Greece, Martinique, Canada, Guadeloupe, Belgium, Portugal,
Norway, Ivory Coast, USA...